Leveraging Video SEO with audio.

Search engine marketing gurus worldwide are constantly seeking out new and advanced methods of dominating natural search results. We can now leverage our SEO and VSEO campaigns with audio extraction and submission.

Recently Google has designed a way to search audio on video content by specific subjects and keywords. Audio files and the spoken words on video will be indexed and rank according to a person’s selected keyword relevancy.

This new technology by Google is called GAudi. Google labs has made more common words easier to recognize with this speech recognition technology. GAudi works by sifting through and indexing audio and video content to make it searchable.


If you step back and look at the whole picture you should see what I’m getting at. Video content is submitted to multiple social bookmarking sites, social networking sites, blogs and now audio blogs and iTunes. With Google’s new technology this will give us marketers two ways to leverage with audio.

1. The first way would be to allow Google’s audio indexing to do its thing on its own and index the spoken words on our video content.

2. The second way would be to isolate, extract and submit audio files into audio blogs and iTunes.

Some of you may wonder how you can extract audio from your video files. With the right program this can be really easy. Most Video and or Audio Mac or PC applications that allow you to edit audio and video should allow you to isolate the audio track from the video in order to extract and submit your audio files to you target destinations.

Leveraging with audio will only help and improve the quality and performance of your optimized video network. This new technology will not only give us marketers the edge that we need, but will provide the world with more quality and relevant search results.

VSEO for IT Service Organizations

VSEO for IT service organizations.


IT service marketing can be challenging due to its industry saturation and sometimes overwhelming duration of advancements. IT services and technology change daily and sometimes can be frustrating for solution seekers.

Traditionally IT service marketing consisted of hosting events, e-mail blasts, strategic partnerships, telemarketing, Internet based press release marketing, and a few others.

These methods have been used for quite some time and are somewhat expected by the IT service's target market. Over time this has led the market to TUNE OUT advertising and other forms of messaging that they're so used to seeing and hearing.

Video search marketing can allow an IT services organization to surpass competitive messaging through on-demand advertising with Video SEO strategies. A series of entertaining and informative video content could be crucial to the decision your market makes when deciding which IT services firm to use.

Let's say you're a full-service end to end IT solutions provider specializing in cutting-edge technology and processes. I will just assume that your website says something close to that. The big question that is in your markets mind is ...what makes you different than your competitor?

Producing new informative and promotional video content about your IT solutions will provide your market with one of the most important parts of the decision-making process, which is education.

99% of people who want to purchase something will research that topics information before making a decision. Market research studies have proved that if you are the facilitator of that information they are more likely to buy from you than your competitor.

Having experience in high technology marketing for quite some time, I can tell you firsthand that high-level IT executives will usually assign this research to a lower-level manager. With Video SEO you can virtually shift IT organizational methods of choosing new technology and vendors by making information gathering and research easier than ever through video.

Gaining the attention of high-level IT executives has been an enormous challenge for IT service marketers for many years. Video SEO can significantly reduce this challenge by providing information when your market seeks it and in return hopefully receiving a phone call or a request for information for your website, blog or Web based channel.

Stop for a minute and take a look at your site. If you're the owner or head marketer of an IT services company, take a good look at your website and blog. Do you think a high-level IT executives can spend hours on hours sifting through your blog articles in multiple pages? The answer is ……….not likely!

Let's give you a real-life example of VSEO being used in the high-technology sector. ABC Company sells cutting-edge storage solutions to Fortune 1000 organizations nationwide. They are a value added reseller amongst a numerous amount of competitors.

Conducting a keyword search on Google will tell you how many of your competitors are taking advantage of VSEO. Most likely not many of them are doing it, why? Because this industry is still in its infancy and so-called top-tier as SEO firms still have not proved to us and the video search marketing world that they truly understand the VSEO formulas and strategies.

Let's say you're based in Palo Alto California, and your partnered with Hitachi and a few others. SearchPro Systems or you would optimize a series of informative video content that was linked to your website, submitted to blogs, industry related social networking sites and communities, social bookmarking sites, audio blogs and iTunes.

Overtime your video content which continually snowball and dominate your industry presence for select keywords that you choose to be important and relative. Producing 1 to 3 different videos a month about storage solutions from Hitachi will likely give you a significant head start in your highly saturated and competitive market.

The idea would be to not only localize your search results for your video content but also provide national exposure. In this example we would focus on the surrounding areas of Palo Alto California through keyword analysis and research.

VSEO can work wonders for many industries, but would have significant results in a robust and information rich industry like IT technology.

Video SEO? Why would I want to advertise with Web-Based Video?

Let’s face it, most people tune out radio or television commercials and throw away direct mail. Advertising is much more effective if it is “needed.” Ultimately, there is psychology involved with the reaction of your target market to your chosen means of marketing.

Like a pendulum, your marketing efforts would be much more effective if they followed the motion of your market's pendulum direction. For example, unwarranted marketing or advertising while searching the web distracts and eventually dissuades viewers from moving forward. However, if your marketing or advertising works in conjunction with the target market, it will be exponentially effective.

If you force your marketing message, your audience will typically resist and run the other way. Studies have shown that about 50% of people will abandon a website entirely if a commercial is deliberately attached to the beginning of a video within that website. That is because the message is being forced. An exception to this is the Super Bowl, an event where we, as viewers, look forward to the new and inventive commercials introduced by some of the world’s best advertisers.

Generally, search engines are used by individuals for information seeking, and Video Search Engine Marketing allows individuals to feel in control of that information. When a user types in a keyword seeking information, Video Search Engines can enhance the experience by giving the user the information they seek when they seek it in a video format. Consequently, the pendulum is now swinging in the same direction as the user’s intention.

Always base your marketing efforts on the flow of a pendulum. Move with your market and respect their wishes by showing ads on demand, not ads forced in their face, ears and mailbox. This is why Internet based video marketing is the most cost and performance effective solution available to businesses.

Why do SEO firms choose to NOT offer End to End Video SEO?

A lot of SEO companies shy away from offering end to end VIDEO SEO. Some SEO companies either don’t know much about Video SEO and or they do not have video producing capabilities. I have seen some respected SEO consultants react strangely towards Video SEO.

SEO professionals are typically not video producers. Producing high quality video takes knowledge and creativity. It’s a good idea to leave video producing to the professionals. The whole video camera in your office thing in my opinion is really lame. Not many people want to do business with someone who has a poorly made video. What does that say about the business?

Finding an SEO company that produces and optimizes video under the same roof is key! Why? CONTENT..... It is crucial that the producer maximizes relevant content so that the SEO specialist can tag that video multiple times to maximize search engine visibility. Close communication between your video producer and SEO specialist is a must.

It’s new and it is effective! We should embrace Video SEO and work to improve it. Change can be difficult to take. Take a deep breath and cordially accept Video Search Experts. We are here to stay.

One thing that annoys not only me but other industry experts is "Wannabe" video seo experts. Some companies are using pay-per click advertising for the keyword "video seo" that don’t offer it or don’t have an idea of what it actually is.

To see this for yourself, go to Google and type in VIDEO SEO. The sponsored sites at the top in the shaded section are paying for clicks for the term “video seo”. I find this funny because the DO NOT offer real video seo.

There is a significant difference between posting a video a couple times vs. applying real SEO strategy to your videos. Since I have been doing this for a long time, I am fully aware of what video seo is and who really understands it. I recently had a great conversation with the owner of ReelsSEO.com, Mr. Mark Robertson. He is one of the first few people that actually know what video seo really is. To be frank, I felt like I was talking to myself. He knows his stuff! His site is filled with geat news and information about video marketing and different industry case studies. I would highly recommend ReelSEO.COM.

Video SEO vs. Pay-Per click

Video SEO is the process of strategically posting multiple videos on multiple video sharing sites,video blogs, social networks and ITunes under multiple relative keywords.

Pay-Per Click is a form of Internet advertising that allows the advertiser to only pay for the amount a user clicks on their website. Prices for clicks vary based on keyword demand.


Yes, pay-per click can work wonders as only a temporary fix while you are working on your natural ranking to increase through on site and off site SEO.
I do not support the idea continually spending exorbitant amounts of money for clicks. Remember, they are clicks, not sales. Yes, I know some of those clicks convert, but a lot more can be done effectively with video SEO.

Video offers almost 10 times the performance of Pay-per click with some added perks. One of the main perks are the branding benefits. When people watch a video they can identify with your brand by watching and possibly agreeing with your messaging. Video allows you to visually stimulate emotions and opinions. Video is probably the most influential marketing tool known to man.

Video offers an excellent lead generation perk. Your video should be produced properly following the 4 I’s – (Interrupt, Instruct, Invite and impress) and contain a clear call to action. This will create traffic to your sites contact page, allowing visitors to request someone to contact them.

Video is a great way to increase website traffic. You will notice a significant steady growth of website traffic if you have a continuous flow of optimized video being published. People that find your video through search are likely interested in your website. The fact that video is clicked on more than websites should be enough to accept it and utilize it.

Andy - 603 548 7834 email anar_seo@yahoo.com

Video SEO vs Television ads.

Since television first started, Marketers have always took advantage of television advertising. Television is a great way to gain exposure, generate leads, increase sales and improve brand awareness.

Companies pay millions of dollars for television commercial ad placement. How do they know who is watching and if they are even looking for what they are offering? I guess it's a shot in the dark. We as people naturally do not like change. Change takes adjustments and sometimes compromise. With Video SEO, people typically have a difficult time understanding that it is a more effective advertising medium than Television.

I recently pitched Video SEO to a large national company who really did not get it. I went over it again and again with this gentleman and he could not understand it. This is a fairly new technique and it will take time for everyone to grasp it.

Stop and think about it! Videos now come up in Google's natural results. This means if someone is typing in a keyword that is relative to your video, they are likely interested in your video content. This fact alone should click in people's brains and jump into a Video SEO campaign.

I recently closed a deal with a credit card processor who was interested in generating leads for his company. I had him go to Google and type in a keyword that h would like to rank #1 for. When he typed an industry keyword, he noticed there were no relative videos. Once he saw this it CLICKED! He saw an opportunity to dominate his market through video marketing. He signed the agreement and we start production on his 10 videos next week.

With television it's like throwing a bowl of oatmeal against the wall and hope some of it sticks. Kinda messy huh? It's not cost effective and it's just old fashioned.

Video SEO is a cost effective and in my opinion the most effective way to market your business with maximum results. You're using video to deliver your message and drive traffic to your website. It is the MAGIC BULLET..... It creates web traffic, leads, sales and brand awareness all in one!

Video SEO outline.

Hi. my name is Andy . I have been involved in the development of Video SEO strategies since the Birth of Google's Universal Search. You may have heard some people refer to me as the "Video SEO Guy".

About 2 years ago I discovered great opportunity to taking Internet marketing to the next level. It all started when I found myself being driven to websites through video content that I saw on video sharing sites such as YouTube.com.

Since then, my team and I have been developing new and improved VSEO strategies that would offer unbeatable performance and visibility.My main goal is to first educate marketing professionals on the value and performance VSEO can offer.

I have made several attempts to present VSEO strategies to SEO Gurus and surprisingly typically have no idea what I am talking about. The lack of vseo knowledge and skepticism can be very frustrating.

I decided to start this blog to clearly and simply explain what Video SEO is..... and yes I said clearly.

Video SEO is the process of strategically & systematically submitting multiple videos on multiple video sharing sites, blogs, social bookmarks, social networking sites and itunes under multiple target keywords.

VSEO IS NOT PUTTING YOUR VIDEO ON YOUTUBE!!! That is not SEO ....that is A SUBMISSION.

SEO is the process of increasing link popularity and changing site structure & content to be search engine friendly. These traditional seo methods will help increase website traffic.

Well, lets increase the amount of videos that are being submitted.... ie. LINKS.

Everyone has probably heard the old saying, "if it doesn't make money, it doesn't make sense." The same thing goes with video seo. Videos are pleasing to the eye and they are a great visual communication tool, but should be used for a purpose.

OK .... so let's apply link strategy to video....to Increase Web traffic and Improve Page Rank.

I sense a serious disconnect with SEO experts more often than I would expect. This is a branding tool, a lead generation tool, and an SEO tool all in one. I guess you could grant it with a magic bullet title.

The process starts with creating a syndication of videos on a topic related to a specific website where traffic will be lead. Syndications can vary in size, some being any where from 10 to 500+ videos. More videos = more results!

With everything being online now, gaining more Internet traffic has become the new gold rush of the commerce world. SEO is a rapidly growing industry that evolves daily.

Whether you are selling or promoting, it is very important to make sure that your content gets optimized and placed competitively on organic search results. Information and content is offered in many forms. Text, audio, image and video.


Why Video SEO?

Video is the most preferred form of media. It has a 2 to 1 ratio when compared to print. Approximately 123 Million people are on line viewing roughly 7 billion videos a month.

This is an excellent time to consider Video SEO in conjunction with traditional SEO methods. This is because Google just recently launched Google Universal Search TM.

This new technology allows images, text and Videos to come up in searches.
What is even better is that people can open the video on the Google results page without having to go into any particular site.

Video SEO will dramatically increase:

· Leads
· Sales
· Brand Awareness
· Website Traffic

Video SEO is 1000 times more effective than pay-per click!

We always tell our clients that “Content is King!” Why, because it keeps visitors coming back to your site. Video is a very useful form of content that helps you gain more respect and credibility.

You here people say all the time “I’ll believe it when I see it!” Well, there is some truth to that. Most people want to see what you have to offer in front of their eyes.

Video is also an excellent link baiting technique. You can attract thousands of links with the right strategy behind a video syndication campaign.

Video online has empowered businesses of all sizes to gain the same potential exposure. The Internet is a fair playing ground that should be used to its fullest potential. That’s what we help you do effectively.


123 million Americans will view online video at least once a month in 2007
27% of online video viewers watch news at least once a week
26% watch funny videos at least once a week
66% of video viewers have watched online video ads and
44% have taken an action on what they had seen
76% users tell a friend about a video they have seen

When should I start a Video SEO campaign?

The sooner the better! Video is still in it’s infancy and should be used while not many are doing it.

Why is it important to use a one stop shop Video seo company.

Most SEO firms do not have a production crew in house. They will have you be responsible for making the videos on your own. We would assume you would want the best for your business.

Video SEO has it’s own unique qualities that discourage many SEO firms from getting involved with Video SEO. You see, our team collaborated to fix this ever growing separation of services…..Commercial Media and search engine marketing!

The people making the videos should be the people marketing them on line. Why? Because the contents of the video should have something to do with the key phrases we assign each video.



What kind of Video should we produce for you?

We believe that your videos should be entertaining and or informative.

If people like your video enough, they will talk about it. This will create a buzz on line about your video(s). The more people who view and link to it, the higher your ranking will be over time.

You should not stress too much about the creative aspect. Let the company you hire worry about that!

Some video marketers out there push for you to post a photo of yourself with audio of you talking or even film something in your office that looks more like a dating video.

We highly frown upon these cheap methods of video marketing due to the poor quality and it’s just plain BORING!

When you watch a commercial on television, do you see this? NO

Internet media should be a respected as legitimate media outlet! Not a cheap classified ad.

When making a video, you should follow a simple formula that will increase the effectiveness of your videos.


4 actions to cover when creating a video –

Follow the 4 - I’s

Interrupt: To get your market to pay attention to you amongst the rest.
Instruct: To educate your market on what exactly you have
Invite: To offer them to make a purchase
Impress: To get them to agree with and purchase what you are offering


5 areas to cover when submitting video

Video Sharing Sites
Blogs
ITunes
Social Bookmarking Sites

Social Networking Sites




Who is going to produce my videos?

Our team consists of but not limited to:

Directors
Photographers
Producers
Editors
Copywriters
Voice talent
Musicians
Sound engineers
Strategic marketing advisers
SEO specialists.


Image is everything! Remember, if you post a plain video that looks unprofessional, you run the risk of your market not taking you seriously.

If you deliver a clear crisp professional image you will be more likely to build credibility with your market.


How do I get started?

Have an idea of what you want your video to look like.
Find the photos you would like us to use.

Decide what music style you want.

Decide if you want to use a male or female voice talent.
Decide if you want your video to be informative or entertaining.

A good resource for information on Video marketing is http://www.reelseo.com/

An excellent white paper is available on Blinkx http://www.blinkx.com/whitepapers